Karl Krieg and Troy Campa have known each other for a long time, but in a different capacity than what they met about in November. Karl Krieg’s design firm, The Business Lab, was selected by Newberry Campa to develop their new logo and identity as well as other collateral items. Through this relationship Karl learned how exclusive and detailed their work was. When Karl came up with the initial idea for his designer doghouses, he immediately enlisted the help and feedback of Troy Campa.
“Troy and his firm are responsible for some of the most compelling, stunning and smart home designs in the world. I knew that if I wanted our doghouses to be appealing to the luxury crowd, I’d better get the experts involved,” said Karl Krieg, founder of Leifers and designer of the NeoClassic and Old Ruins Doghouses. “Troy was a tremendous help. Together we flushed out important details that will help position these products as high end home accessories vs. simply doghouses.”
Troy Campa provided the company with numerous resources including manufacturing contacts and the most respected and well known Interior Designers in the city.
About Newberry Campa
Newberry Campa Architects, L.L.C. is a full-service architectural firm founded in 1997 by senior principal Ken Newberry. Originally named Newberry Design Studio, the name was changed to Newberry Campa Design Studio when Troy Campa became a principal in 2000. Four years later, the name became Newberry Campa Architects. Located in Houston’s historic Houston Heights neighborhood, the firm has worked on projects throughout the country and around the world, including the states of California, Colorado, Connecticut, New York, Texas, Virginia and Wyoming, and the countries of the Belize, Canada, Italy, Kenya and Mexico. To view their work, visit them online at www.newberrycampa.com
About Karl Krieg
Karl Krieg is Vice President of Liefers and The Business Lab. Leifers — for the most loved pets in the world! Leifers offers a line of luxury pet furnishings and products designed to compliment your home as well as your pet. The company offers two designer dog and cat houses — NeoClassic and Old Ruins – that combine architectural elements, high-end design, and functionality to create a home accessory. Leifers also offers accessories and comfort items for their doghouses, as well as “Scratchy Butt” health and wellness products. A percentage of all Leifers’ profits are donated to the Houston Spay-Neuter Assistance Program (SNAP) whose mission is to prevent the suffering and death of cats and dogs due to overpopulation. For more information, visit www.leifers.com