Leifer's Neoclassic doghouse can now count itself among the select few celebeauties featured in the 2008-2009 SNAPshots Fashion Calendar. The calendar is a labor of passion and love from fashion photographer Brett Chisholm and clothing designer Chloe Dao. They are available for purchase with all proceeds benefiting SNAP (Spay Neuter Assistance Foundation).
Brett Chisholm has been a huge supporter of SNAP for many years. He holds an annual SNAP party in December which is quickly turning into the organizations most popular annual fundraising events. This year he add the calendar to this mix.
Brett Chisholm and Chloe Dao will be hosting the SNAPshots Fashion Calendar Kickoff Party on Thursday, August 14, 2008. RSVPs are required to attend this special event. Space is limited to RSVP guests only. To RSVP or view the invitation, click here
The calendar features 15 months of fun, fashion, friends, facts and a little fame! The wives of the Houston Astros are among the models and all models are wearing Chloe Dao designer dresses. You can also see some of Elaine Turner’s most popular handbags and of course there are the dogs! Many of the featured dogs come from the Friends For Life organization. Friends for Life is a no-kill animal group who heals, rehabilitates and finds homes for dogs they rescue off the street.
The Leifer Neoclassic doghouse got very special placement in the calendar. “We are thrilled to have our designer doghouse in the calendar and doubly thrilled that it is modeled along side the famous dress that Chloe Dao won Project Runway 2 with. This dress is stunning. I can certainly see why she won the competition,” said Kathy Ellis, President of Leifers.
Like the designer who created it, this dress has been seen in some of the most exciting and important places. In January 2007, Dao’s designs were featured in the Smithsonian Museum in the “Exit Saigon, Enter Little Saigon” exhibit. Dao’s reputation for understanding women and their bodies landed her a contract with Dove as their national spokesperson for the “Sleeveless Ready” campaign. Even with the win of Project Runway 2, Dao continues to develop and grow her boutique’s business in Houston. She hopes to open stores in other cities such as New York and Los Angeles.
Leifers involvement with SNAP was actually the inspiration behind the doghouse creations. Karl Krieg, the doghouse designer, was looking for a solution to help with the relocation of the feral cats he rescued and relocated to his home. “I was trying to figure out a way to keep the food and cats off the ground where they’d be more safe and dry. I was playing around with several ideas and the dog and cat houses we’re creating came from those initial concepts. SNAP plays an important role in our life as we continue to do our part in getting stray cats and dogs spayed and neutered. We’re very grateful for their guidance and help when we needed and credit them with helping us launch this innovative concept,”
In addition to the doghouse featured with the Chloe Dao dress, Karl Krieg also donated his design expertise in the creation of the 2008-2009 SNAPshots Calendar.
About the Spay-Neuter Assistance Program
The Spay-Neuter Assistance Program is a 501(c)(3) organization that operates in Houston, and San Antonio, Texas, with a mission to prevent the suffering and death of cats and dogs due to overpopulation, especially in low-income areas. SNAP envisions a world without homeless dogs and cats. Both Houston and San Antonio have expressed the desire to become “no kill” cities in the near future. SNAP recognizes that sterilization programs, which by definition reduce the number of animals that could possibly be born, are essential to these communities’ reaching that desired status. SNAP will focus on helping these cities reach their goal by designing, delivering, promoting, and advancing community-based animal sterilization services.
For more information about SNAP and its programs, visit www.snapus.org.
About Friends For Life
Friends for Life is a dynamic non-profit made up of veterinarians, lawyers, business people, architects, physicians, educators and trained shelter staff committed to offering Houston a real alternative to shelters that kill homeless animals.
This visionary non-profit has saved hundreds of animals through our innovative adoption, rescue, rehabilitation, pet retention and animal food bank programs. Our itscool2care humane education programs for young people teach that “Compassion is cool!” We get young people actively involved in ways to make it a better world for both people and animals by empowering them with the knowledge that they can make a meaningful difference.
For more information please contact Friends For Life
PetSmart Adoption Center at 2902 S. Shepherd at the corner of W. Alabama
Adoption hours: 5:00-8:00 pm on Tuesday, Wednesday, Thursday and
12:00-5:00 pm on Saturday and Sunday
About Brett Chisholm
Brett Chisholm is the owner and creative force behind the exquisite work of Brett Chisholm Photography. With a background in acting, Brett entered the photography industry in 2000 while studying in New York City at the Parson's School of Design, the International Center for Photography, and with Delilah Montoya. Brett's art-work has been displayed nationwide, venues including Durango, Colorado; New York City, and at the Singular Artists Gallery. In 2005, Brett opened the doors to his own series of photography studios in Houston and Vancouver. Brett curently maintains a full-service studio in Houston for freelance work and travels extensively for commercial projects. Brett was recently honored with the 2007 Best Photographer Award - Audience winner by Cityseach. Brett can be reached at 866-789-3686 or by email at brett@brettchisholm.com
He held his first event benefitting SNAP in December of 2006, growing it into one of SNAP’s most popular annual fundraising events each December since. This year, join Houston radio personalities, Dana Tyson and Marc Sherman from Sunny 99.1, as they host the third annual event on December 5 at Houston Studios. Help protect the animal population in Texas and preview the latest fashions from Chloe Dao, Elaine Turner Designs and much more! For sponsor or partnership opportunities for this year’s event contact Ryan Rice at ryan@ryanricepr.com
About Chloe Dao
After a long journey of ten months, Chloe Dao emerged as the winner of Bravo’s Emmy nominated Project Runway 2 on March 8, 2006. She competed against 15 designers and was among the three finalists to showcase their Fall 2006 collection at New York’s Fashion Week at Seventh on Sixth. Dao won the votes of judges Heidi Klum, Michael Kors, Nina Garcia and special guest judge Debra Messing with her consistent display of technical skills, business savvy and creative talent.
Her win caused a media frenzy, and “Chloe Dao” quickly became a household name. Dao was featured on NBC’s Today and Access Hollywood, CNN’s American Morning, ABC’s The View and E!’s Inside Edition. Major national and international magazines such as People, Time, US Weekly, Forbes, Forbes Asia, Star, WWD, and New York Times covered this success story of an immigrant living out her American dream. She was the keynote speaker at Houston Community College’s Class of 2006 Commencement and spoke in front of 20,000 graduates and guests. News of Dao’s accomplishments reached the White House, and she was honored with an invitation to a special conference celebrating Asian American Heritage month with President Bush.
For more information please contact Lot 8 Boutique, 6127 Kirby Dr. , Houston, TX 77005 Tel: 713.807.1565 Fax: 713.520.048 E-mail: info@lot8online.com
About Elaine Turner
Elaine Turner, a former apparel designer and merchandiser, put her industry experience, love of accessories and passion for all things stylish to work on her first-ever handbag collection. Elaine’s impressive fashion pedigree, coupled with a keen interest in textiles and timeless style, led to the creation of a unique, conceptually-driven debut collection that instantly stood apart from the rest. Her collection is inspired by a destination aesthetic that integrates bold color and prints. This combination creates a fun, yet glamorous style that appeals to women of all ages. Elaine also perceived a void in the market for luxurious accessories at an accessible price point. Ultimately, this discovery encouraged her to launch her own business in 2000.
For more information contact
US PUBLIC RELATIONS
Studio Communications
2135 Westheimer Houston, TX 77098
PH 713.524.2800 FX 713.524.2859
Gail Rubin
gailr@studiocommunications.net
About Lefers
Leifers — for the most loved pets in the world! Leifers offers a line of luxury pet furnishings and products designed to compliment your home as well as your pet. The company offers two designer dog and cat houses — NeoClassic and Old Ruins – that combine architectural elements, high-end design, and functionality to create a home accessory. Leifers also offers accessories and comfort items for their doghouses, as well as “Scratchy Butt” health and wellness products. A percentage of all Leifers’ profits are donated to the Houston Spay-Neuter Assistance Program (SNAP) whose mission is to prevent the suffering and death of cats and dogs due to overpopulation. For more information, visit www.leifers.com or by email at kellis@leifers.com
About Karl Krieg
Karl Krieg is Vice President of Liefers and The Business Lab. The Business Lab is an award winning marketing and graphic design firm headquartered in Houston, Texas. The company has been helping innovative companies implement marketing ideas since 1997. For more information call 281-374-0170 / www.thebusinesslab.com or by Email at Kathy@thebusinesslab.com