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Laura La Rue
bareCommunication
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Laura@bareCommunication.com
www.bareCommunication.com
BEING IN THE DOGHOUSE ISN’T ALWAYS A BAD THING!
LEIFERS, AN ECO & DÉCOR FRIENDLY PET FRIENDLY COMPANY LAUNCHES
HOUSTON (November 17, 2008) – Being in the doghouse isn’t always a bad thing… An exceptional marriage of design and eco-friendly concepts, Leifers luxury pet home retreats and products are designed to serve as attractive home accents while pampering environment for pets to rest their paws. With a mission to delight and inspire pets, their parents (“pet-arents”) and all those who serve the luxury pet and pet-home furnishing industries, Leifers is all about enhancing the loving experience of pet ownership.
Currently, the company offers two dog and cat house designs — NeoClassic and Old Ruins – which combine architectural elements, high-end design and functionality to create a chic and eco-friendly pet abode; perfect anywhere from poolside to living room.
Additionally, with accessories and comfort items designed exclusively for their doghouses, the Leifers line has expanded to include a top-of-the-line assortment of health and wellness pet products. Playfully named “Scratchy Butt,” these exclusive products are all-natural and focus on promoting natural health vs. addressing quick-fix symptoms.
For struggling retailers, the Leifers line opens up a whole new category called Pet Home Furnishing. Current economic figures show that the pet industry remains strong despite a slumping retail market; expenditures have nearly doubled in the last eight years, growing from $22.9 billion in 2000 to an estimated $41.7 billion in 2008.
“Savvy retailers will quickly see that focusing on their customer’s lifestyle is an approach that will work well in this economy,” advises Leifers co-founder Karl Krieg, “Americans spend more on their pets than they spend on the movies, playing video games, and listening to recorded music combined!”
And since Americans are willing to dedicate their resources so fully to the happiness and comfort of their pets, the Leifers brand is about love, caring and nurturing. Reminiscent of your own safe, warm and cozy lap, Leifers provides an entrusted environment for your beloved pet 24-7. Even moreover, the Leifers holistic approach doesn’t stop there! A avid supporter of the pet-friendly community, a percentage of all Leifers’ profits are donated to the Houston Spay-Neuter Assistance Program (SNAP), whose mission is to prevent the suffering and death of cats and dogs due to overpopulation.
“We know that our customer’s lap is the preferred spot for their pet,” says Kathy Ellis, president of Leifers, “but the cave-like comfort designed into the Leifers pet home retreats runs as a close second. It speaks to their natural burrowing instincts and creates a space where they feel safe and comfortable. It gives our clients peace of mind when they have to leave their pets alone.”
For more information, please send an email to laura@barecommunication.com or visit the Leifers website at www.leifers.com.
About Leifers
Founded on the principles of love and nurture, the concept for Leifers began on a cold winter day in 2006 in Houston, Texas, when founders Karl Krieg and Kathy Ellis fed four starving kittens outside their office. While researching the best way to take care of the cats, Karl stumbled upon a very attractive concept that would keep serve to keep a cat warm and dry while also keeping their food off the ground and offering them safety from other critters. Karl continued his hard work with the designer cat and dog houses—refining it further until it became the Leifers brand. By combing architecture, landscape and home décor, these houses were extremely appealing. The pet houses became the cornerstone of the new business, Leifers, and the idea continued to grow into more pet supply including cleaning products, other pet furnishings and vitamins. For more information, please visit www.leifers.com.
About bareCommunication—bareCommunication strives to promote businesses organically - and by organic, we mean organic -straight out of the ground, honest and true communication - much like an organic veggie. Organic communication aims to move beyond the traditional "features-and-benefits," "fear-based" and "spin" marketing to encompass a larger target audience that connects consumers with brands in personally relevant, creative and memorable ways. We believe in our community and everyone's responsibility to make a positive impact within it. We believe in challenging conventional thinking and embracing new ideas, perceptions and the world of the future. Our mission is to help people grow what they are most passionate about - their life, their joy - their business. For more information email info@barecommunication.com or visit the website at www.barecommunication.com.
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