Move over knick knacks, smart indulgence is here to stay.
Golden Design Group adds the NeoClassic and Old Ruins pet retreat homes to their exclusive line of unique home accessories. As a pet lover, Golden Design Group’s owner Stacy Newton, was one of the first interior designers to embrace this product. “My clients are so excited about this. I’m always looking for ways to include the whole family into the design and energy of the home.”
Newton adds, “When I work with clients who are pet lovers, I typically hear something like, ‘my home is their castle!’ These ‘petarents’ really want to include their pet in those home decisions — from flooring (can’t be too slick) to the height of the windows (can’t have Fluffy straining her neck). The Leifers designer doghouses let me indulge my client even more.”
Americans love their homes
Homes have become larger and more valuable and more people than ever own a home. The housing affordability index has risen over 50 points since 1980 (from 80 to 130). Rising equity values created a wealth effect that allows consumers to increase their spending and investing. The average homeowner today as $50,000 in unrealized gains in his home; households making $75,000 have over $100,000 in such gains. (Trading Up, Michael J. Silverstein and Neil Fiske)
“Today, more than ever, our homeowner customers are spending more time in, and more money on, their single most valuable asset...their home.
“Customers tell us they want, and are willing to pay for, quality, brand-name merchandise that’s unique, consistent with their lifestyle and tastes, and lasts longer and performs better” Says Lowe’s CEO, Robert Tillman in the company’s 2001 annual report.
“We know that a person’s home must reflect their values, their lifestyle and their aesthetic tastes. We created Leifers because we’re pet lovers and know that affluent pet lovers want things for their pets that won’t distract from the beauty of the home. They are looking for things that are unique AND functional. They want indulgence but it needs to be smart indulgence. No more knick knacks, give them functionality but do it in a fashionable way.” Says Kathy Ellis, President of Leifers.
About Golden Design Group
Led by founder Stacy Newton, Allied Member AISD, Golden Design Group is a full service interior design firm committed to creating unique and functional design. Golden Design Group has a simple philosophy - an unwavering dedication to open communication, reliable service and building design partnerships with our clients. www.goldendesigngrouphouston.net
About Leifers
Leifers — for the most loved pets in the world! Leifers offers a line of luxury pet furnishings and products designed to compliment your home as well as your pet. The company offers two designer dog and cat houses — NeoClassic and Old Ruins – that combine architectural elements, high-end design, and functionality to create a home accessory. Leifers also offers accessories and comfort items for their doghouses, as well as “Scratchy Butt” health and wellness products. A percentage of all Leifers’ profits are donated to the Houston Spay-Neuter Assistance Program (SNAP) whose mission is to prevent the suffering and death of cats and dogs due to overpopulation. For more information, visit www.leifers.com or by email at kellis@leifers.com