April 2008
Baby Doll Pliner Gives New Doghouse Full Four Paw Rating

Coming from one of the most fashionable families in the world, Baby Doll Pliner knows good design when she sees it.

Donald J. Pliner and Baby Doll Pliner were introduced to Leifers. At an in-store event for Fashion Group members only, Donald J. Pliner met with members to discuss trends, designs, fashion and, of course, shoes. Karl Krieg and Kathy Ellis were on hand to visit with Donald Pliner and share the NeoClassic doghouse concept with him and his favorite Maltese, Baby Doll Pliner. Intrigued with the concept, Mr. Pliner agreed to let Baby Doll be photographed with the house once the products were available.

Baby Doll is a star in her own right. She’s well extremely popular and traveled, “she travels with us, she even goes with us to Las Ventanas in Cabos and gets a massage there, minimum, once a year!” says father Donald J. Pliner.

We learned that Baby Doll was a gift to Mrs. Pliner (Lisa) to ease the pain after a miscarriage. Baby Doll is a huge part of their family. A few years ago, Lisa and Donald adopted a beautiful child from an orphanage in Kazakhstan — Star Emmanuelle. When we asked Donald how Baby Doll was liking his new baby sister, he smiled and said, “it’s been a transition.” He went on to tell us that Lisa is writing a book about the whole experience — what it’s like to have a human baby from a dog’s point of view.

The Pliner’s, Baby Doll included, plan on re-launching the Friends of Baby Doll Pliner pet collection in the very near future.

I’m a huge Donald J. Pliner fan,” said Kathy Ellis, President of Leifers.. “I have several pairs of boots and shoes and I love everything about the Pliners — the way they give back to the community and share their stories with their clients. Very powerful and effective marketing. When I saw that he was going to be here for a Fashion Group event, I was the first to sign up. I was very anxious to get his opinion about the doghouses. I was thrilled when he got excited about them and agreed to get his wife, Lisa involved. I can’t wait for the photo shoot.”

About Donald J. Pliner (and Baby Doll)
The Donald J Pliner line of luxury comfort footwear and accessories for women and men debuted in 1987. Today, the collection also includes leather clothing for men and women, handbags, belts and The Friends of Babydoll Piliner Collection for pets. Donald J Pliner is sold nationwide in major department stores, specialty stores and the Donald J Pliner Concept Stores in Beverly Hills , Coral Gables , Houston , Las Vegas , Miami and San Jose . For more information, please visit www.donaldjpliner.com / peaceforthechildren.org

About Leifers
Leifers — for the most loved pets in the world! Leifers offers a line of luxury pet furnishings and products designed to compliment your home as well as your pet.  The company offers two designer dog and cat houses — NeoClassic and Old Ruins – that combine architectural elements, high-end design, and functionality to create a home accessory. Leifers also offers accessories and comfort items for their doghouses, as well as “Scratchy Butt” health and wellness products. A percentage of all Leifers’ profits are donated to the Houston Spay-Neuter Assistance Program (SNAP) whose mission is to prevent the suffering and death of cats and dogs due to overpopulation. For more information, visit www.leifers.com or by email at kellis@leifers.com

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